It is something that bugs me till today. Are they mostly newbies trying to find a path to enter cryptouniverse or experienced people who are just gambling to score a moonshot on luck?
Both, we have experienced users trying to get on the next Dogecoin or Shiba Inu while newbies hearing that memecoin have given so much profits are just trying thier luck to be a part on the nex, I made thousands from investing in memecoin. Nevertheless, people are still making money from this jokes and it will be continuing for sometime.
You just have to be careful and not go investing in scam projects that will rug pull and make you lose all your investment. Look for those that do not have the highest coins in developers wallet and research on them before investing.