A lot depends on how useful is a project for people. To be constantly in demand it is necessary to create a project that is useful for people and offers really profitable tools.
Many investors are looking for new safe and profitable investment tools and products like this
https://twitter.com/FiPiToken/status/1482266971731378177It is crypto APP working like S&P 500.
Not only in cryptocurrency only the best projects can survive.
If project or product is not necessary for people people will not use it and it will die or stop working.
During the fall of the market the price of cryptocurrency assets falls and many projects stop their development because they do not have enough funds and support.