For me really important when investing into something new is the team behind it. I usually approach the "Team" aspect from 2 different venues. First of all its really important, that the team is established i.e they have created something tangible before. Second aspect is - is the team doxxed? Meaning, are they publicly showing their face and credentials etc. Now the "doxxed" part isn't that important if a team who wants to stay anon has actually created something working before.