I think this is hard to detect, I often use many techniques to know about scam projects in BNB or other projects, scammers are trying to make projects or anything like real and the easy thing is to ask for advice from experts on telegram or discord discussions.
While it is true that scammers can spend a lot of effort into making their projects look as real as possible, the truth is that as long as you do your own research and investigate the project properly then you can identify most of the scams anyway.
However this leaves a small amount of coins that are so well disguised that you could still invest in them and lose your money, so how to deal with them? And the answer is simple, you wait months or even a year after the coin is released before investing in it, most scam coins would have collapsed already or are on their way to get there, while the coins that are legitimate will still be strong even after that amount of time has passed.