I feel it's the opposite, a big event or anything similar regarding launched campaign is completely unnecessary, while the signature campaign is marketing, and marketing is always necessary! I think this is a great move from Betfury, it was time for them to enter here more seriously and draw some attention outside this topic! I hope it will last long, like some other campaigns... check services/casinos with long-lasting campaigns, they got more successful over time! Of course, it's not just about advertising here on the forum, it's their complete marketing strategy, but this forum has some weight... so congrats Betfury for launching a signature campaign!