I've only discovered Bitcoin a few days ago.  I was shocked to learn that it's been around for more than two years without me hearing about it.  I'm your typical LAMP programmer who spends all his free time in cyberspace reading about currency, the federal reserve, anarchism, technology and stateless societies.  How it took me this long to learn about Bitcoins is really perplexing.

Once I heard of Bitcoin, I spent a while to understand how it works.  I had to read and re-read explanations to really figure it all out.  Since popularity is one of the major hurdles to get over for Bitcoin, and because it can be hella confusing for the layman, ya'll need a easily consumable video explanation for the masses.

I don't know if this topic has been pursued before, but "1/29 Explainers" could help immensely.  They basically take really difficult concepts and turn them into simple videos to share with the public.  This page shows a lot of their work:

http://www.129films.com/explainers/

Just a thought.

EDIT:  Maybe you could pay them with a pooling of some of your BTCs :-)