I guess it is, with that announcement seems he trying hard just to increase the doge price but I don't think if he can lift it right now because the condition of the market is not really good. It seems the market will experience a big dump again.
Everything will depend on market conditions and Bitcoin conditions, because if market conditions do not improve in the near future, then no one will be able to raise the price of Dogecoin in the market and investors will always be careful in taking Dogecoin under current conditions.