That’s because they and other countries like India, China and one more is there are directly involved in strategic partnerships with USA, UK and Russia. The thing is, if they give direct support to Russia or if they don’t support Russia they will get negative impression from both side.
I mean they have proper business and proper treaties with all the nations above so why would they show their support directly?
It’s not like they are gonna work normally with them, it’s just that they have commercial relationships with many countries and they do not want to be part of the WAR and any decisions made thereafter.
India, China have no need to disassociate themselves from Russia because they are aligns. They have no problem with trade and are not from Europe, so no point to support the sanctions but to continue trading freely with Russia. Again they are not part of the 30 NATO members that are made mainly countries from Europe and two north American countries (Canada and US). Therefore no point to follow in the sanction.