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like I said before to the OP. they should just edit the title with "no KYC upon registration" to clarify that their gambling site is not fully a "no KYC" gambling site. I don't know about them but it wouldn't really matter if they require kyc on certain occasions. I mean, KYC or no KYC, they'll attract gamblers as long as they do their marketing correctly and give pretty good service.
I think it is one way to attract potential players. Because most gamblers in the forum don't like KYC. The OP already stated that for now, they are not requiring KYC. Maybe, later on, they will rectify this once some players will complain about KYC thing. As a new player in this industry, they need to attract as much gamblers as they can. The good thing here for now is the representative