This topic is a must read topic for most beginners or newbies in this forum who have only one motive which to accumulate merit and activity forgetting the knowledge which he/ her is losing.
Most of this is caused by the way and manner which this forum is introduced.
My little advise is when introducing this forum to anyone do not tell them the juices path of it , just tell them the knowledgeable path of it. I believe this will help them reduce the mind set of accumulating merit but focus into the good paths of the forum.