From the recently updated prospectus:
Public investors currently hold 5,042,638 LMB Holdings shares (31.5164875% of the profits), whilst LMB Subsidiaries Limited (UK) shall hold 10,957,362 shares 68.4835125% of the profits), for a total of 16,000,000 LMB Holdings virtual shares, which represent 100% of the global profits of the LMB Subsidiaries Limited (UK).
The original structure was:
Public investors will hold 9,600,000 LMB Holdings shares (60% of the profits), whilst LMB Subsidiaries Limited (UK) shall hold 6,400,000 shares (40% of the profits), for a total of 16,000,000 LMB Holdings virtual shares, which represent 100% of the global profits of the LMB Subsidiaries Limited (UK).
So it looks like the shares that were not sold were just given to LMB (aka danny and his friends)? Did LMB Subsidiaries put money in to buy these shares?