The gaming industry has grown very rapidly in recent years. many esport organizations have sprung up and also large entities are also investing in esports organizations. The gaming industry's marketcap is also quite high, around $174b in 2021 (https://www.mordorintelligence.com/industry-reports/global-gaming-market), and I'm sure it will grow tremendously in the coming year, with lots of new gaming technology available. if it's crypto, try to see what products they offer, look at their timeline and ask how they are executing their plans, including partnerships and more