So knc have set up their own private mining farm and are making - can't remember the exact figure - $1 million a week mining and selling BTC?

Your company is funded by vulture venture capitalists, right? So they've heard they can be making $1 million a week if they had a private farm, but they decided no - we want to sell $50k of pre-orders a day instead?  

Doesn't sounds like any VC's I've ever encountered. Maybe your company don't self mine, but what about your VC's? Are you knocking out a thousand units for them as we speak?