Drake is a way too bigger name than I assumed Stake could ever reach. I mean UFC is not a small thing neither, nor Watford neither. However, Watford was achieved before so that shock was over when Stake did it, and when they did UFC, I am not a big fan so I didn't really cared about it all that much.
However, Drake is globally known and it is not just some sponsorship, it is basically just a big life style deal. I mean all those who are fans of Drake (which MANY out there) and the ones that gamble as well, or look up to drake (which we shouldn2t look up to celebs) will definitely prefer stake now and that is a big deal, a very big deal.