Little details about the project.
Raiser is a decentralized launch pad system where the community vote in which project should be listed; thereby eliminating scam projects to the bearest minimum.
This won't eliminate the scam projects but you're prone to be abused by the scam projects because they can simply hire people to just vote for them.
Anyway, for the marketing budget. Aside from the mentioned type of marketing, how about making a trading competition? If it's possible with that launch pad or any partnership, I think that this type of marketing is always getting the attention of real people who trade.