$100k may seem like a lot of money, but it all really depends on the nature of the project.
Projects such as SHIBA INU, KISHA INU, FLOKI had budgets of many millions of dollars and this ensures the success of such a project.
However, in marketing, apart from money, also a good idea and cleverness in encouraging people to the product are important.
If you find talented people with good ideas then I'm sure you will be able to achieve success with $100k, but it will probably take longer than with a much larger budget.