His contentions regarding commodity fetishism are largely irrational. They are based on axioms of value that are mostly subjective; although he claims otherwise. He's nearly as bad as Rand when it comes to what he defines as rational.

As for alienation, you can't force people to take interest in their work. It should be up to the individual to decide whether he derives value from being a larger shareholder of the product at-large or if he just prefers to contract his work. When it comes to his contentions based on classes, I just can't relate to it. I don't see people in these artificial groups or classes. I see them as individuals with different priorities. It's a load of rubbish to me.