Mainly, it is because of hype that is spreading by many influencers or other participants of the meme coin programs. We can find so much trash like this in the telegram. And many newbies are triggered to invest because they are really desired with the high-profit promises from the team. On the contrary, the newbies don't know exactly what the project is. They only focus on the promises of getting very high profits instantly. This is what actually often hapen.
And the exact people who really know about meme coins will not use this as an investment, but only short trading that utilizes pump and dump, and the victims once more will be newbies. 

Sometimes, we are too difficult to make newbies aware of this danger and shit coins, but they are sometimes mroe interested in the high promises than the advice from us