P2E games have their own NFT collections and such collections are in demand.
During the passing game gamers can win different NFTs and then sell them on the market.
That is why NFTs are so popular.
Now meta is a morden trend. Many big companies create their own Metaverses to give their users more opportunities.
It is impossible to stop technologies. Ecpesialy popular Metaverses with P2E games which allow not only to play but also earn money.