This is very normal for every cryptocurrency when it comes to exchanging listing, especially on famous exchanges like Binance.
But what are most happens on new crypto being listed on the exchange is "only good at the beginning" for the past few months I observed, most of new altcoins being listed on exchange are only pumping on first few minutes/hours/days but after that, it is starting to dump.
That's why if you are only for profits and short term, taking profits early is always a good idea.