BTC is a number.
You're the same guy who asked us to convince him to invest in Bitcoin some time ago, because he thought he was just buying a number on the screen - and he compared the whole thing to a picture of a sunset? Even if you are not the same person, you share similar opinions, so I suggest you get in touch and maybe try to monetize your ideas in some way. I also have a suggestion for the name of your association, Sunset Guys

So if I hold bitcoin, I basically hold number for being number.
Besides, a single unit of these products is pretty cheap. However, in the case of bitcoin the only way I can utilize it is by watching it. That's all. Once I buy bitcoin, my wallet application reads a number from the blockchain, and shows it on the screen of my mobile phone. And all I can do, is to watch that number. To watch it like a picture is watched.
And now the questions: if I can purchase a picture of a sunset for a couple of bucks on Shutterstock and watch something aesthetically rich, why on Earth would I purchase number "1" for $37,000 and watch something aesthetically poor? Why would I pay so much money for a single unit of a product that in comparation to gold, a sunset picture, wheat or crude oil has so low utilization capacity?
Anyone with an objective eye will come to the same conclusion. You literally are buying a number. You are not buying equity, real estate, vechicles, software licences, debt... You just receive a number to your electronic address via Satoshi's messaging system. That's a fact so simple that even a child can understand it. What nobody can understand is why people are paying millions of dollars for receiving numbers. That's a mystery that's beyond human comprehension.