Apart from the internal factors of the project, market conditions also greatly influenced the development of the coin.
When we are in a bull market so many projects are easy to succeed here their coins are sold out - in exchange - boom.
However, when the market is in a bear market, it will actually complicate the development of the coin even though it has large funds, because most of the trading community or cryptocurrency will judge the success rate of the coin from its high price or can survive in extreme markets but currently only a few projects who can survive in that situation.