Lol! I didn't realize that TATA can be so dumb to spend money on such nonsense activities rather than an actual promotion. Possibly they are sitting on some serious amount of cash which needed burning for something! This is utter nonsense to be honest.

I believe it is better to give dividend to their shareholders instead of burning cash on metaverse. This entire imaginary world is a hoax and nothing else! Elon Musk has a better word for metaverse - marketing buzzword!