It's getting annoying to see people talking about a project is the next Ethereum killer, for how long are we going to keep this up? So far there are so many ETH killers that haven't taken a single shot at Ethereum, this has proven that Ethereum isn't a project that any new coin or token can just take over like that, it has never been easy.
So far, that is only the way they promote and make the new projects as competitors of Ethereum higher and higher. Although some older projects that want to compete with Ethereum, cannot. Although we know that sometimes, the projects serve better services, speeds, and also low fees, in fact,they cannot still beat Ethereum.
There is only a few approaches but not killing, like Binance or BNB, they are competing, but not killing for now... Just let it be, let others there with their pross and cons.