It's interesting because he's mentioned the possibility of actually minting the NFTs, which is quite different to what twitter is supporting right now which is simply a verified status of the NFT holders.

I think that this could be a great move, although obviously the reputation of Meta is not the best.

Web2 companies are now desperately trying to move towards Web3 as fast as they can, because they understand that being slow will leave them behind and hit their future growth prospects HARD.