Crypto market is not regulated thus prompted so many people to create their own tokens to deceive and scam unsuspecting investors after marketing the so-called tokens by paid influencers who makes those tokens look real whereas they are fake, however I wouldn't blame them because there a lot of greedy investors who want to make 100x, 50x etc profits by investing in those shitcoins, some of these newbies are stubborn thus wouldn't listen to any advice that would prevent them from investing in those scam tokens consequently or later regret their actions, personally I have avoided investing in any new token but channelled my efforts toward crypto trading.