A lot depends on how useful is a project and what technologies it offers.
Now it is impossible to stop the technology and development and appear a lot of new projects that use artificial intelligence for development and to improve its services like
https://twitter.com/PredictVision/status/1496833642714312707Many people use cryptocurrency for investment perposes. They buy cryptocurrency because they do not trust fiat because the inflation in many people is big and people lose their savings.
Cryptocurrency allows to earn money. There are a lot of ways to earn money with cryptocurrency. That is why it is so popular and in demand.
The ability to earn money on cryptocurrency attracts a lot of people and adoption of cryptocurrency increase.