A lot depends how useful the project is and how many people will use the project and its ecosystem.
A lot of new projects appear every day but it is necessary to evaluate the potential of the coin.
Thanks blockchain it is possible to protect a nature like this
https://twitter.com/liquidearth_nft/status/1502269439785541633We live on one planet and the demand in nature protection is big.
Now many people use cryptocurrency for investment perposes. They buy cryptocurrency and hold it hoping for the future growth.
Such growth allow people to earn money.
The price of cryptocurrency is very unstable. Many people believe that cryptocurrency marekt will continue to grow but nobody knows when.