A lot depends how useful the project is and how many people will use the project and its ecosystem.
A lot of new projects appear every day but it is necessary to evaluate the potential of the coin.
Thanks blockchain it is possible to protect a nature like this
https://twitter.com/liquidearth_nft/status/1502269439785541633We live on one planet and the demand in nature protection is big.
The matter is that when bitcoin growth all other altcoins grow too. In such situation investors can earn a good profit.
Sometimes tokens of new projects grow in price even more than other tokens, that is why many users prefer to invest money on presale to have a maximum profit from investment.
When cryptocurrency market growth some altcoins grow even more than bitcoin.
That is why many investors carefully monitor the market to find new projects on their seed phase to have the maximum profit from investments.