It is a strong project. Binance Coin is a game changer in the cryptomarket. When ethereum was dominating the market, all of the sudden it took its place with its blockchain. The exchange backing serves as it's backbone, because during the same time of Binance into the market several projects came to usage and failed due to lack of trade support. Often we can see new features getting added to the service list making everything accessible in an user friendly manner.
As a token of the world's largest crypto exchange, BNB has a big influence on their growth. Several services presented by Binance have had a major impact on the increase in BNB prices, such as Launchpad and Staking. As we know, every block running, BNB will burn. maybe we should see BNB hit $1000 this year.