Personally, I, as an urban dweller, see broadband internet as means for rural dweller to not remain backwards and ignorant, and get exposed to other views.   Instead, they are led by the nose by two of the richest oligarch brothers in America through shadowy "grass roots" organizations that they fund from their Upper West Side penthouse in Manhattan, and they get them to vote against their own self-interests.   They have an extreme hatred for heathcare.gov, even though they've never seen the website and objectively made up their minds.  But that's just me.

Without a subsidy to jump start the investment needed in infra-structure, rural dwellers are going to wait a long, long time until the free market solution finally allows them access.  Meanwhile, the urban dwellers have the advantage of the information economy, and they don't and society stratifies.