A lot of depends on potential of the coin and how useful it is.
Cryptocurrency is very volatile. It is good for trading.
But for long term investment coin must be useful.
It is necessary to evaluate the future potential of the coin.
Now there is a big demand in nature protection, that is why the project that protects the planet from pollution like this
https://twitter.com/liquidearth_nft/status/1502269439785541633 has a good potential for investment.
If cryptocurrency market will cotninue to rise many people will start to invest in cryptocurrency hoping for its future growth.
But they must be sure that growth is stable.