Which is why we need to look at the potential ROI of altcoins and most of the time it is negative, it is true that if you invest enough money in the right altcoin you could earn 100 times your capital or even more, but you could invest 1% of your capital in 100 different altcoins and still lose it all or the majority of your money, so investing in those new altcoins is for the most part not a good decision, which explains why we see so many new investors that lose everything to those new coins and then they come to the forum and complain about it.
There was a guy back in the day who did that exact thing on ICO projects as well. He invested 1% of his portfolio into a new ICO every day, and he kept a spreadsheet of what he has done so far, which resulted with him showing that he actually made a profit from it. You know what was the main reason for it? Even though you could lose your 100 bucks when you invest, even if it is all of it, there is a good chance that you could earn more than double that amount with something else.
The max you can lose on a bet of 100 bucks is 100 bucks, you can't lose 101 bucks when all you invested was 100, but you could earn 100 more, or 200 more, or 10k more, there is no upside limit to it.