Could be the Lana Rhoades story. She created her own NFT collection, collected some money and then just left. Her explanation "could be" true, I am not going to say if she is telling the truth or not because I can't know that. But she said the money collected was spent on development and the project basically failed to get traction which made it economically not feasible and that is why it is a failed project and not a scam project.

Obviously, nobody bought that because these are NFT's and you could get them made for like under 15k total. The rest utility things could have been failed attempts, but even the NFT's? That was a little weird and looks more like a scam.