When market rise there are a lot attention to cryptocurrency because crypto allows to make money.
The most important thing is to find the best project for investment. To do this there are special funds like this
https://twitter.com/dao_kronos/status/1506198003060719621 which allow to invest money in the most prospective projects.
Many people are looking for new and prospective for investment projects. Bitcoin and Ethereum are overvalued and investors to have maximum profit prefer to invest in new products and tools.
When cryptocurrency market rise it attract a lot of people. Rise of the market is a good opportunity to earn more money on the cryptocurrency.
That is why adoption of cryptocurrency continues to grow.