As long as there's actual news with meaningful content and discussion goes on based on that, it can be debatable if it's shilling or just the source based on somebody's preference.
Obviously you haven't looked at the post history of Wimex, that member is more than obviously a paid shill who works for a certain site, and those who are familiar with what happened in the Press Board in the past know what it looks like.
On the other hand, I've had not long ago a reported post where the mods took the expected action, but marked my report as bad

so you should not be too concerned on that.
I'm not worried about the report being marked as bad, but whether we should report such things at all or listen to the advice of some prominent members of the forum who say it's a waste of time.
I might not like that but on the other hand he did receive 45+
merit in the last 120 days for such threads so...
Yes, that's what I noticed also, it's weird that someone thinks such posts are worth merit, but it is a matter of personal judgment. For me, it's just copy/paste with 0% of the effort.