CZ is the only worth crypto influencer that I know and respect, unlike many others that are doing the job only to get paid all along, another new one that raise up not too long ago is Elon Musk which hasn't earned my trust for now.
Promotion is necessary for every project. But first of all it is necessary to create a project that is useful for people and offer tools that are profitable and allow to make money like this
https://bitcointalk.org/index.php?topic=5392010.msg59723598#msg59723598