After the seizure of Crimea, strong anti-Ukrainian propaganda began.
And not only against Ukraine. The list of unfriendly countries is being actively supplemented by Poland and the Baltic States. As you may know, Poland is now most active in helping Ukrainians, both defenders and refugees and civilians. Polish civilians are really concerned over russia's threats. For example, a russian missile recently crashed in Ukraine 20 km from the border with Poland, ie NATO.
It's easy to become an enemy of Russia. They made a list of "unfriendly countries" and on the list we have:
Australia, Canada, All of the EU, Iceland, Monaco, Montenegro, New Zealand, Norway, Taiwan, San Marino, Singapore, South Korea, Switzerland, UK and of course US.
All you have to do is condemn the invasion of Ukraine and you're the enemy.
BTW, Ukraine is also listed as "unfriendly"