Now cryptocurrency is actively used in different spheres. The ways of use of cryptocurrency increase with even every day. For example, now NFT are actively used for charity and for different philantropic perposes. Just example like NFT and cryptocurrency can used -
https://twitter.com/impactwomen_nft/status/1507444356386545669NFT grows in price even more than other tokens and altcoins. That is why NFT attracts a lot of attention.
The ability to earn money attract many people to NFT and people actively used NFT for investment purposes.
The popularity of NFT attracts a lot of attention to them. Many big companies create their own NFT collection and actively them promote.
It creates demands in NFT.
i don't have anything against with NFT market. but if in case you will venture into this market, make sure you are investing in legit and worthwhile projects. as many scammers or fraudsters can basically create their own crappy collection, and sell it, you will be sorry if you happen to buy one from them. because for sure, in no time, you will realise you are buying a useless item. but for established companies, or small artists, this will be a good avenue to reach out the global market without spending so much money.