A lot depends how useful the project is and how many people will use the project and its ecosystem.
A lot of new projects appear every day but it is necessary to evaluate the potential of the coin.
Thanks blockchain it is possible to protect a nature like this
https://twitter.com/liquidearth_nft/status/1502269439785541633We live on one planet and the demand in nature protection is big.
Bitcoin and Ethereum now overvallued that is why investors carefully monitor the market searching for new projects.
But among useful and profitable projects there are a lot of scams, that is why it is necessary to check everything befor investment.
New projects give new opportunities. That is why many investors are interested in new and prospective projects to know about such opportunities and earn money on investment.