Don't you consider Russian citizens to be human beings? They are also human beings, so why would they face this boycott, why would they suffer the consequences of political activities ?
I know this boycott will also speak out against Russian civilians, just as the Ukrainian civilians were persecuted. So I don't support the boycott ...
Many Russian people did not support the invasion by Putin and when they protest, they get locked up in prison which is unfair to them but the point remains that they are Russians and punishment is going to Russia based on the general decision of the countries against the decision of Russian government to invade Ukraine, so they are suffering as Russian citizens.