A lot depends how useful the project is and how many people will use the project and its ecosystem.
A lot of new projects appear every day but it is necessary to evaluate the potential of the coin.
Thanks blockchain it is possible to protect a nature like this
https://twitter.com/liquidearth_nft/status/1502269439785541633We live on one planet and the demand in nature protection is big.
Bitcoin and Ethereum and other main cryptocurrencies are overvalued, that is why many people prefer to monitor the market searching for new projects, that are prospective and allow to earn more money on investment.
Many people are looking for new and prospective projects for investment. Investment on the seed stage or presale allows to have maximum income from investment. That is why it is so popular.