Binance, the world's leading crypto currency exchange company that was birthed in 2017 has fast gained credence since it's inception. BNB founder, Changpeng Zhao who created high frequency trading software has looked to spread his crypto inventions into the sports industry and have partnered with the Italian outfit, S.S Lazio.
 Lazio are thrilled to have this partnership as they stand to earn big from the deal as it will take in a whooping $35 million and is expected to run for at least two years. This deal also will help to boost the Lazio coin market value which is at $7.67 and their capitalization.

As a result of this merger, should we expect a price hike? https://www.forbes.com/sites/danieleproch/2021/10/14/serie-a-club-ss-lazio-strikes-35-million-sponsorship-deal-with-crypto-exchange-binance/?sh=1ee9462b24c3