When market rise there are a lot attention to cryptocurrency because crypto allows to make money.
The most important thing is to find the best project for investment. To do this there are special funds like this
https://twitter.com/dao_kronos/status/1506198003060719621 which allow to invest money in the most prospective projects.
A lot of people are earning money on the cryptocurrency market.
Digital assets gives a lot of opportunities to earn money and many people use them making money on new and prospective market.
In bear market it is possible to buy tokens of new and prospective projects for the best price. Then wait till the rise of the market and have the maximum profit from investment.