The funny thing is, most people who get scammed, are people who tried to scam others. In my nation there is a story of a scammer who says that they tricked people with gold, and sold it very undervalued, but turns out it was fake gold, and he defended himself saying "those people tried to scam me by buying it cheaper than it worths, I just merely scammed them back" and that is a great story.
In crypto there are stories about people getting insanely rich with some lucky moves, and naive people who hear this thinks they could find something like that as well, in return they end up losing money all over again. That is what I believe is the main reason why it is so rampant here.
It is a known strategy of scammers to offer something extraordinary profitable: first to provoke the victim to take part in that act of scam, next to say that a victim wanted to scam them and that's why they suppose that they didn't do anything bad. But they did. Most people would never do anything bad but can be provoked some way especially if they don't have enough time to reflect. Don't blame victim, blame the provoker and scammer.