When market rise there are a lot attention to cryptocurrency because crypto allows to make money.
The most important thing is to find the best project for investment. To do this there are special funds like this
https://twitter.com/dao_kronos/status/1506198003060719621 which allow to invest money in the most prospective projects.
The inflation in USA is 8.5% per year. In other counries the inflation is higher. That is why many people believe in the rise of the market and actively buy crypto assets hoping for their future growth.
Because unstable situation in the world the shares of many big companies fall too. Inflation is big and many people lose their savings.
That is why more and more people use cryptocurrency and adoption of digital assets grow.