Same reason I bought Apple years ago when everything was tanking.  Researched reasons then bought.  Believe in it long term. Don't need the cash right now. Other uses beside as currency, the blockchain that is.   Measured buys with every drop. Not putting "life changing" amounts in though because this is speculation.  It could all end... But I doubt it.  This is China getting out. We still have Silk Road coins to absorb someday too don't forget.