Interesting point by @justdimin , I share a similar view on the topic, basically what this tells us is that the blockchain gaming ecosystem is not yet easily embraced by the everyday person who is not into crypto.  Conventional marketing strategies do not work for blockchain gaming and can sometimes even have a negative effect (e.g. facebook ads ) on the project.

The everyday crypto guy =/= everyday consumer so the approach to exposure is by KOLs, streams, AMAs and genuine overall content. What F1 failed to do was to figure out a decent approach to convert traditional fans into the crypto ecosystem. Most projects seem to miss that and even good gameplay is not enough when the person has to commit to creating a wallet before he can play.

Overall, I do believe that play-to-earn mechanics, decentralized economy models and asset ownership have a place in blockchain gaming. This has yet to be introduced to the traditional gamers and lead to adoption.