The very enticing feature of the site is the "NO KYC". If that is true and the site will have a great reputation, then for sure you'll get a lot of gamblers to use and support your gambling site. However, I think you need to answer all the queries here as it's important to ease the mind of the users who have doubts on the gambling site.
Since when that a gambling site that doesn't ask for KYC will have a great reputation? Then there is a lot of gambling site already that doesn't ask KYC. Reputation is established through time and performance of the gambling site and it is nothing to do with "NO KYC" especially if the gambling site doesn't have a license.