We cannot say it was really a ninja launch, there was a thread mentioning that a new coin would be launched. Just the hour of the launch wasn't mentioned.
Regarding the 7am launch time, depends which country you live in.
But this thread is for discussing the X11 for LTC, ASICS will probably make the price go up, but they'll stay in the hands of few.
Lets keep this on topic, those that advertise other coins in this thread get the obligatory ignore.